HomeProductsAboutFind a StoreTechnical SupportContactTraining DaysMake a ComplaintSearch WhatsApp Us
Feed milling and warehousing

Our Story

Proudly Zimbabwean. Feeding farmers and families since 2012. Built on quality, grown on trust.

Zimbabwe's Own Poultry Feed Manufacturer

Novafeed Animal Feeds (Pvt) Ltd started operations in November 2012. We began as an exclusive agent for Zambeef PLC Zambia, distributing quality feeds to Zimbabwean farmers who deserved better options.

In May 2013, we took the next step — manufacturing commenced right here in BluffHill, Harare. We were no longer just distributors; we were makers. Zimbabweans building something for Zimbabweans.

The company has grown steadily from that first production run to a national network of 40+ retail outlets, thousands of customers, and a brand that farmers across the country trust to keep their flocks healthy and their businesses profitable.

Our success is built on a simple truth: when farmers succeed, communities succeed. We keep this front of mind in everything we do — from the quality of our formulations to the free training we offer, to the friendly service at every outlet.

Feed milling and warehousing
2012Year Founded
40+Retail Outlets Nationwide
400KDay-Old Chicks Per Year
FreePoultry Training Workshops
Our Journey

Growing From Strength to Strength

From a single agency to a national manufacturing brand in just over a decade.

Nov 2012
Company Founded
Novafeed Animal Feeds (Pvt) Ltd registered. Begins as exclusive agent for Zambeef PLC Zambia, distributing quality feeds to Zimbabwean poultry farmers.
May 2013
Manufacturing Begins
The BluffHill factory opens. Novafeed becomes a full manufacturer — producing broiler, layer, and pullet feeds on Zimbabwean soil.
2015–2019
Retail Network Expands
Outlets open across Harare and satellite towns. The product range expands to include road runner feeds, live birds, accessories, and a mobile app (Huku263).
2020–2023
National Reach
Expansion beyond Harare accelerates. Outlets open in Mutare, Bindura, Chinhoyi, Norton, Rusape, and across Mashonaland. Free training programme launches.
2025
Investing in Capacity
A major capital programme begins: 4,000mt of maize storage silos with upgraded intake and grading, 6,000sqm of additional warehousing and a second weighbridge, and 800mt of soya meal silos. The Maxi disinfectant range launches at all outlets.
2026
Feeding for Prosperity
Gweru, Gokwe and Kwekwe outlets open in January, taking the network past 40. The ruminant plant comes on line with dairy, beef and pig feeds. Point-of-lay production moves to the company's own farm at Glenforest.
Purpose & Values

What We Stand For

Our values drive every decision — from formulation to service to the training we offer for free.

Our Vision

To be the name synonymous with outstanding quality manufacturing and supply of animal feeds in Zimbabwe by 2028.

Our Mission

By consistently meeting the expectations and requirements of our customers, shareholders, employees and the communities we serve.

Our Values
  • Perform with Excellence
  • High Integrity in all we do
  • Respect Others
  • Professional in all our dealings
  • Foster teamwork
Find Us Nationwide

40+ Outlets Across Zimbabwe

From Harare out to Bulawayo, Mutare, Gweru and Gokwe. Quality feed close to you.

Find your nearest outlet