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Technical Guide

Phase Feeding for Broilers

Novafeed technical guide · Last reviewed 29 September 2026 · All guides

Why Phase Feeding Works

The choice of diet at any particular stage in the production process can have an important impact on the overall profitability of a broiler operation, both in terms of input costs and technical efficiency.

As birds grow, their energy requirement increases relative to their protein requirement. Feeding different diets leads to over or under-feeding of these two critical and expensive components.

The Novafeed 3-Phase Programme

The 2-Phase Alternative (StartMax + GrowMax)

For smaller operations or farmers who prefer simplicity, the 2-phase programme delivers strong performance without managing three product transitions. StartMax covers the starter phase; GrowMax covers grower through finisher.

Tip: Never run out of feed between phase transitions. A 6–12 hour feed gap during a critical growth window can cost you a day of growth that you cannot recover.